Advertising
on DevelopersHome.com
There
are two ways to advertise on DevelopersHome.com:
Advertise
through Google AdWords
Advertise
with us directly
Advertising
through Google AdWords
If
you visit the web pages on our site, you should see a number of ad
units with the label "Ads by Google". These ads are
provided by Google's AdWords system. Through the placement targeting
feature of Google AdWords, you can display your ads on specific
Google ad units that appear on our web site. For example, if you
would like your ads to be seen by all users of our web site, you can
target all Google ad units on our web site; if you would like your
ads to be seen by the readers of our SMS tutorial only, you can just
target the Google ad units in our SMS tutorial.
Here
is a summary of the features of Google AdWords:
Cost.
How much to spend is up to you. You have a high level of control over
your spending. For example, if you set the daily budget as US$10, you
will not be charged more than US$10 each day. You can log in to your
Google AdWords account to change your budget and spending at any
time. However, since ad unit space is limited, ads compete with each
other for ad unit space based on factors such as the bid,
clickthrough rate and landing page quality. If you choose a popular
and prominent Google ad unit, you may have to enter a higher bid to
increase the chance that your ad will be displayed.
How
are placement-targeted ads priced? Placement-targeted ads can
take cost-per-click (CPC) pricing or cost-per-thousand impressions
(CPM) pricing.
Media
format. It can be text, image or video.
Geotargeting.
You can target your ads to users that are located in a certain
country. For example, you may tell Google AdWords to show your ads
only to users in the United States. However, if the country settings
are too restrictive, Google AdWords may tell you that our web site is
not available for placement targeting. Try adding more countries if
you encounter this problem.
Detailed
statistics. You can log in to your Google AdWords account to
check the statistics of your ads such as the number of impressions,
number of clicks, cost, etc.
Conversion
tracking. Google AdWords provides tools to help you measure and
track conversions of your ads.
More
information about Google AdWords and placement targeting can be found
from the Google AdWords
Help Center and specifically the section about placement
targeting. If you encounter a problem, you may contact the Google
AdWords support team or contact us using the form at the bottom of
this web page.
Note:
We may change the position or size of the Google ad units from time
to time. If you have added your ads to the Google ad units and want
us to notify you whenever we make significant changes, you can send
us a message using the form at the bottom of this web page.
Advertising
with Us Directly
If
Google AdWords does not satisfy your need, you can contact us to
discuss a custom solution. For example, we may add a text ad or
banner ad that links directly to your web site. This solution is
suitable to advertisers who concern less about clicks and more about
the visibility of their brand names and products to potential
customers.
Contact Us
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